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How can I optimize my cloud costs with AWS?

February 23, 2024

In addition, you’ve likely noticed that traditional cost planning and assessment models don’t adapt very well to the dynamic nature of this technology. This can lead to problems with planning, control, and visibility of expenses. In fact, according to Gartner, companies without a cloud cost management plan spend 70% more than those that do have such strategies in place. That’s why we’re bringing you a guide today with tools and tips to help you boost your budget efficiency and minimize expenses in the AWS ecosystem, one of the most widely used cloud platforms worldwide. 

How is the AWS Cost Structure composed? 

AWS is a very versatile platform that offers flexible and transparent payment models to suit your needs. Each of them is based on a single premise: you will only pay for what you use, with no hidden fees or long-term commitments. In fact, AWS offers you free services or gives you the opportunity to test its tools at no cost.  

But... Here's the big question: How are prices set on AWS? 

 If you decide to hire a specific AWS service, you should know that the platform charges you for three things: use your servers computing, save your files (storage) and send your data to other sites (Output data transfer). Each item with a different price depending on the functionalities or tools you contract. For example: sending or receiving data inside from AWS, it's almost always free, but sometimes there can be an extra charge. When sending data out From AWS, you are charged according to the transfer rate at the time. The more data you send, the lower the price per GB. On the other hand, server costs are fixed according to the number of hours you use them, unless you have made a prior reservation and fixed a price with the platform. Finally, when storing data, you will have to pay for each GB you save. 

 With that in mind... 

 What can I do to optimize my costs with AWS?  

To optimize your costs with AWS tools, it's important to consider some best practices that help make the most of available resources and avoid unnecessary expenses. Here are some of them: 

Optimize costs from the start: As we mentioned, the cloud allows you to replace fixed expenses with variable expenses and pay only for the resources you need, as you use them. As if that were not enough, as a consequence of economies of scale, variable expenses are usually much lower than in-house operational expenses. It doesn't matter if you are already operating in the cloud or if you are planning to migrate to it; platforms like AWS offer a very complete set of solutions to help you manage and optimize your budget. Learn to use them and keep them in mind from the start of your planning.

 Take advantage of the flexibility these environments offer: Taking AWS as an example, each service has a separate, transparent price that’s available on demand. This means you can choose and pay for exactly what you need. You also have the option to save money with a reservation model. These options allow you to focus on innovation, reduce the complexity of provisioning, and bring elasticity to your business. For example, if you deactivate instances you’re not using, you can reduce your operating costs by up to 70%. The result? You’ll be more profitable while still having the power needed to meet any operational need.

Use the AWS Free Tier: The AWS Free Tier allows you to gain hands-on experience with the platform without spending money. Then, you decide if you want to sign up for the service. What tiers exist?:  

  • 12 months free: you are granted that amount of months of free use from the date of your initial registration with AWS. When the term ends or when your application usage exceeds the tier's limit, you will only need to pay the normal pay-as-you-go rates for the service. 
  • Free forever: They are permanent tools that are available to all AWS customers. 
  • Demos: These offers are short, free trials starting from the date a specific service is activated. Once the trial period ends, you'll only pay the usual pay-as-you-go service fees. 

Analyze each of the pricing modelsAWS offers different pricing models for compute resources, such as On-Demand, Reserved, or Spot Instances. Each has its advantages and disadvantages, depending on the level of demand, flexibility, and availability required. It is advisable to analyze the options and choose the most suitable one for each case. 

Adjust capacity according to demand We recommend scaling resources dynamically based on traffic or workload variations. This avoids paying for idle or insufficient resources, and improves your performance and user experience. Use tools like Auto Scaling or Elastic Load Balancing to automate capacity adjustments. 

Identify inactive resourcesOccasionally, resources that are not used or are forgotten to be deleted, such as instances, volumes, or snapshots, can be generated. These incur unnecessary costs, which are entirely avoidable if you review them periodically and delete them promptly. We recommend using AWS Cost Explorer to identify them and calculate their impact on final costs. 

Use automatic analysis and scaling resources: We advise you to implement tools that provide a good overview of your resources' performance level and allow you to scale them automatically according to your needs. AWS offers many of them. Any examples? Amazon CloudFront, A Content Delivery Network (CDN) service that enhances the speed and security of your web applications. Additionally, it allows you to automatically scale according to demand, and only pay for what you use. 

Manage undervalued resources: some resources may be underutilized or performing below expectations, which implies a waste of money and a loss of efficiency. Use tools like AWS Trusted Advisor to get recommendations on how to optimize them and enable features like EBS Optimized or Enhanced Networking which will be of great help. 

Choose the right storage: AWS offers you various storage options, such as Amazon S3, Amazon EBS, or Amazon Glacier, with different advantages and costs. Consider aspects such as access frequency, size, or duration to select the option that best suits your needs. 

 Review networks and control data trafficData transfer between regions or out of AWS has an associated cost that can be significant if not managed properly. We advise you to use the AWS Cost and Usage Report to obtain a breakdown of traffic and cost by region, service, or tag. AWS Direct Connect or Amazon VPC can also be used to reduce costs and improve connection security. 

Cost Optimization Tools 

 As seen in the previous point, AWS provides you with a series of tools that facilitate your cloud cost management and optimization. Some of these tools are: 

 AWS Cost Explorer Would you like to know how your AWS costs and usage are distributed over time and across different categories? With AWS Cost Explorer, you can do it easily and quickly, using interactive charts that help you explore and analyze your data. Additionally, it allows you to create custom reports based on your needs, and set up alerts and budgets to avoid surprises on your bill. 

 AWS Trusted Advisor: Do you want to make the most of your AWS resources and improve the performance, security, reliability, and cost of your infrastructure? AWS Trusted Advisor is a great option, as it provides recommendations on how to optimize your resources in each of these areas. You can also see a summary of recommendations and their potential impact on a dashboard, and apply them directly from the AWS console. 

 AWS Budgets and CloudWatch Are you worried about exceeding your budget or your AWS usage? AWS Budgets and CloudWatch help you generate alerts to indicate when you've exceeded the limits you've set. You can create budgets by service, region, tag, or account, and monitor metrics and events related to your AWS resources. 

 AWS CloudTrail and S3 Analytics: Do you want to know how staff use your AWS resources? With AWS CloudTrail and S3 Analytics, you can log and analyze activities performed on the platform by both users and services. This allows you to obtain a detailed history of actions taken on the AWS console, API, or CLI, and access information about storage usage and cost in Amazon S3. 

 AWS Cost and Usage Report Do you need a detailed report of your AWS expenses and usage, with accuracy down to the hour? AWS Cost and Usage Report makes it easy for you. There you can process and examine the report with other tools like Amazon Athena or Amazon QuickSight, to gain insights into your costs and your ecosystem usage. 

   What are you waiting for?  

Learn to optimize the use of your infrastructure with Nublit. We not only teach you how to implement the best cost management tools in your organization, but we also work with you to create an efficient, secure, and resilient digital infrastructure.

Let's talk  

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